They are being immortalized in movies, books and even statues, but for some of “Los 33,” hardships continue. Now a new business model might help turn that around.

mario_sepulveda_miner For 69 days in 2010, 33 Chilean miners trapped underground became the center of the global media’s attention.

Their story played out like a fairy tale, as they went from an obscure group of working class Chileans to international celebrities, almost overnight.

They traveled the world to meet dignitaries, attended important football matches and cultural events, they had books written about them, a statue made to commemorate their ordeal and rescue, and a Hollywood movie is even in the works.

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About the writer

This is Chile

Chile's official website with info on living, studying, doing business with and traveling in Chile. http://www.thisischile.cl

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